Having spent the first eleven years of its existence on the rimshot 94.5 signal, KDGE (The Edge) was never able to fully capitalize on the popularity of the alternative format. That all changed in November 2000. Prior to that point, AMFM owned both the 94.5 and 102.1 signals. When Clear Channel (which already owned several signals in DFW) bought AMFM, ownership regulations forced Clear Channel to divest several properties around the nation. One of those was 94.5, which was sold to Radio One. However Clear Channel retained the intellectual property of KDGE as part of the purchase and transferred it to the superior 102.1 signal. Concurrently, the rhythmic oldies format of KTXQ was transferred to 94.5. Thus, 94.5 The Edge became 102.1 The Edge, and Magic 102.1 moved down the dial to become Magic 94.5. Confused? Well, apparently many were, but enough listeners figured things out to land the new KDGE in the top ten within a year of the format exchange.
While formats were being shuffled, and new station emerged at the top of the rankings. Only the seventh different station to claim the number one spot in the near three decades of combined DFW ratings, KPLX (The Wolf) unseated KKDA-FM (K104) in the Fall book, ending the urban giant's seven-book number one streak. Another broken streak of note: The Winter 2001 survey was be the first in the history of the Dallas/Fort Worth ratings in which KVIL did not finish in the top ten.
|12+ Ratings for Winter 2001|
|Call Letters||Frequency||Format||Fa 2000||Wi 2001|
|12+ Ratings for Spring 2001|
|Call Letters||Frequency||Format||Wi 2001||Sp 2001|
|12+ Ratings for Summer 2001|
|Call Letters||Frequency||Format||Sp 2001||Su 2001|
|12+ Ratings for Fall 2001|
|Call Letters||Frequency||Format||Su 2001||Fa 2001|
ｩ2002 Arbitron Inc.
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