Fort Worth      
12+ Rankings for January/February 1966  
Call Letters Frequency Format   J/F 1966
KFJZ 1270 Top 40   1st
KXOL 1360 Top 40   2nd
WBAP 570/820 Variety   3rd
WFAA 570/820 Variety   4th
KCUL 1540 Country   5th

1966

The American Research Bureau (known as the ARB, which would later become Arbitron) measured radio listening habits in Dallas and Fort Worth for the very first time in the winter of 1966.  At this time,  Dallas and Fort Worth were two separately-rated radio markets.  These measurements were quite crude in comparison to today's ratings.  In fact, Arbitron's current system of measurement by "Average Quarter Hour" was not in place until the fall of 1966.  The January/February rankings are computed according to "Net Weekly Circulation", a term comparable to what we now call "cume".  This was the only estimate offered for this period.  The familiar "average quarter hour share" appears in October/November 1966.  

DALLAS - KLIF continued it's dominance in Dallas in 1966, nearly fifteen years into its legendary run as a trend-setting top 40 station.  Note the third place finish of country station KPCN in the fall.  The rising popularity of country music will wind up spelling KPCN's own demise, with new competition entering the market in the following year.

FORT WORTH - The battle in Tarrant County was a little more heated as two legendary top 40 stations fought to a dead heat in the fall ratings period.  KFJZ and KXOL were evenly matched in almost all regards, and the new Arbitron ratings were now testament to that fact.  However, the stalemate would not last long - one of the stations would soon pull ahead to dominate in Fort Worth. 

Dallas        
12+ Rankings for January/February 1966  
Call Letters Frequency Format   J/F 1966
KLIF 1190 Top 40   1st
KIXL-A/F 1040/104.5 Easy Listening   2nd
KRLD-A/F 1080/92.5 Variety   3rd
WRR 1310 MOR   4th
KBOX 1480 Top 40   5th
         
         
Dallas        
12+ Ratings for October/November 1966  
Call Letters Frequency Format J/F 1966 O/N 1966
KLIF 1190 Top 40 1st 19.2
KRLD-A/F 1080/92.5 Variety 3rd 18.5
KPCN 730 Country 7th 11.5
KBOX 1480 Top 40 5th 10.0
WFAA 570/820 Variety 6th 7.7
WRR 1310 MOR 4th 7.7
         
Fort Worth      
12+ Ratings for October/November 1966  
Call Letters Frequency Format J/F 1966 O/N 1966
KFJZ 1270 Top 40 1st 18.8
KXOL 1360 Top 40 2nd 18.8
KJIM 870 Easy Listening 7th 16.7
KLIF 1190 Top 40 8th 8.3
WBAP 570/820 Variety 3rd 8.3

©1966-2012 Arbitron Inc.           

 

 

 

 

 

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